Breakthrough Treatment for Chronic
Sub-par Interfaces.

Patient History

Fifty-plus brand engagements and counting, across Neurology, Immunology, and general-market Consumer (this isn't a one-indication practice). On the pharma side, treatment history includes Alzheimer's, MS, Migraine, Rheumatology, and rare disease work: CNS and immunology both, the harder combination to actually be good at, not just list on a chart.

The rest of the record reads like a formulary that shouldn't work together and somehow does: Amazon, Audi, Bank of America, Cartier, ESPN, NBA, MGM Studios, alongside the pharma and OTC roster. Translating a Phase III readout into something a scared, first-time patient can act on, and translating a luxury automaker's brand system into something a general audience actually wants, draw on the same underlying skill: making complexity legible without insulting the reader's intelligence.

Fifteen-plus years administering Experience Design Director-strength treatment to high-stakes, regulated, expert-facing digital platforms — the kind where a bad interface doesn't just annoy someone, it costs a diagnosis, a vaccination, a booth conversation that should've happened in Singapore instead of a parking lot in Secaucus. IAAP CPACC certified (the closest thing this field has to a medical board). Adobe Community Expert. Co-author, The Hybrid Business Engineer in the Age of AI — required reading for anyone who thinks "AI strategy" and "actually shipping something" are the same sentence.

No known contraindications with high standards.

In plain terms: Jerlyn O'Donnell is an Experience Design Director with 15+ years leading UX and accessibility work for regulated, high-stakes digital platforms, across 50+ brand engagements in Neurology, Immunology, and general-market Consumer work — including Amazon, Audi, Bank of America, Cartier, ESPN, NBA, and MGM Studios alongside pharma and OTC clients. IAAP CPACC certified, Adobe Community Expert, and co-author of The Hybrid Business Engineer in the Age of AI.